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Women are constantly being told to push for more and metaphorically break the glass ceiling. ADP wanted to give women (and South by Southwest festivalgoers in general) the chance to actually break that ceiling, letting out the frustration and rage that comes along with the nonstop hustle to gain equal treatment in the workplace.
So, for its first activation at SXSW, the company created an immersive experience, along with Havas in New York, for attendees to literally break barriers.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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